J Skis

The Escalator "MASHER" Lawson's Finest Liquids x J Collab Limited Edition 2026

I’m stoked to release this radical collaboration with the legendary local brewery Lawson’s Finest Liquids, known for their flagship “Sip of Sunshine” IPA. Lawson’s Finest was founded right here in the heart of the Green Mountains, surrounded by world-class ski areas like Sugarbush and Mad River Glen. It’s an honor to work with some of the best in the business to bring this Escalator graphic and our first-ever beer, Mogul Masher Pale Ale, straight from the Green Mountains to your head! We worked closely with the team at Lawson’s Finest to craft this collab from the ground up, combining our ski-making expertise with their world-renowned brewing prowess. After a handful of brainstorming sessions, we let Fank take the first crack at the trippy graphic you see on the ski today. Once he had his go at it, he passed the files along to their designer, Andrew, to give it that special Lawson’s Finest touch. This process repeated itself a handful of times until we all agreed the graphic was perfect! I can’t believe how good this thing looks in person. While the graphics were in progress, Taylor was spending lots of time at the brewery working with their brewer, Chris, to dial in the perfect recipe for this thirst-quenching collab brew. The goal was to lean into the tropical, hop-forward beers that Lawson’s Finest is known for, but mellow it out and make it more crushable so you can après all day! The pale ale recipe we landed on is charged with Citra and El Dorado hops, delivering a vibrant, tropical hop flavor with a crisp and refreshing finish. From the beginning of the process, the team at Lawson’s Finest wanted their graphic on a ski that was as fun and versatile as the beer they brew. After talking to them about their skiing styles, it was obvious that “The Escalator” was the right choice. We only made 200 pairs of this colorful trip to Flavortown, and with so many après-loving skiers, I guarantee they’ll sell out fast!